After a series of projects and collaborations with Soton Web Science students and support for a number of UK events around the Web Observatory, SWITCH Concepts have become an official sponsor of the Web Observatory project.

Switch works closely with Southampton University’s Web Science Faculty to develop future leaders in technology. We hire and develop the best people in the industry to ensure that Switch remains at the sharpest possible edge of ad technology.



The Switch RTB Adserver allows premium buyers, exchanges, the Real-time Market and networks to compete simultaneously alongside any other available sources of demand. As a result, the Switch RTB Adserver works like an auction house; every demand source bids at the same time, and the gavel lands for the person who bids the most – delivering the best possible price, every time.