The Hype Machine

In this episode, we talk with Sinan Aral, an award-winning researcher, entrepreneur and venture capitalist. He is the David Austin professor of Management, Marketing IT and Data Science at MIT, where he also directs MIT’s initiative on the Digital Economy. And in 2020, he published his first book: The Hype Machine

During this conversation, Sinan gives us a “tour” of the book. He talks about how — and why — social media is built to hype us up, as well as how making social platforms interoperabile might just be the key to creating a better hype machine. And he walks us through why fake news travels so fast on social media — faster than real news, and faster than it ever could even a decade ago. To hear about this and more, give a listen to this episode.