If Then: How One Data Company Invented the Future Book, Featured Jill Lepore, 2020 (John Murray), a celebrated historian becomes an archaeologist of the data world, recounting the men and women who created Simulmatics, a pioneering analytics company of the 1960s. Find out more at Skills Posted on 26 March 2021 ← DSI Lie Machines: How to Save Democracy from Troll Armies, Deceitful Robots, Junk News Operations, and Political Operatives →