As a place for organizing and the emergence of new organizations, the Web is a platform that has been evolving for more than 25 years. Digital data from the Web provides a rich platform for observing a wide range of social science phenomena – especially patterns of organizational activity. Simultaneously, Web Science has emphasized the intersection of disciplines as a way to understand the science of the Web, but it is equally important to theorize how we connect levels of activity on the Web (from individuals to organizations to ecosystems and governments). Building off a foundation grounded in institutional theory and the emergence of institutions, this talk outlines a multilevel perspective of institutions on the Web as a means of understanding the various processes by which organizational activity occurs. New approaches to data collection and analysis are discussed in order to enable a multilevel and longitudinal analysis of Web-based activity.


In this talk Matthew Weber discusses how the theory and practice of institutional (organizational) behaviour has been modified by the growth of the Web and the corresponding opportunity and need to collect data from the Web to model and understand this evolving activity.

About the Video Vault Series

In partnership with the ACM we are pleased to be able to release a series of videos from the most recent Web Science Conference (ACM WebSci’21) that were previously only available to attendees of the conference.

The series will be released fortnightly and will include a selection of Keynote talks and Spotlight panel discussions.

Copyright / Links

This video is (c) 2021 provided under license from the ACM.